When asked for comment about Gen-Z for Change and the “People Over Prime” campaign, an Amazon spokesperson told Fortune that the health, safety, and wellbeing of its employees is the company’s top priority.

It also lists demands that the union is fighting for, including a $30 hourly wage, better medical leave, and eliminating narrowly-defined productivity rates. In a statement, the coalition accuses Amazon of mistreating workers, and using union busting tactics. The “People Over Prime” campaign launched last week with 70 creators who have a combined total of 51 million followers-and Joshi says that number is growing.

“We can’t ask people to not shop at Amazon, but we can tell creators not to be sponsored by them and/or monetize their platforms for them.” “When I came up with the ‘People Over Prime’ idea, it was kind of like a light switch,” she told Fortune. That experience prompted her to get involved with the larger labor movement sweeping across the U.S.-including the recent historic vote among Amazon workers to unionize. Joshi became more invested in labor activism after a stint working at a restaurant last summer that she says went awry when she tried to unionize staff.

16, is asking social media creators to stop monetizing their platforms for Amazon until the company meets the demands of the Amazon Labor Union. She’s also one of the main organizers behind the “People Over Prime” campaign, led by Gen-Z for Change, a nonprofit aimed at promoting discourse and action among the youth.

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